How to Generate Traffic From Web Design to PPC Marketing
So, a website design company has built your website for you (or you are thinking about it), make sure that your design and branding touches on the best marketing practices and you are now wanting to build your brand in order to gain future business.
Generally, most people begin to consider PPC marketing after this point of having a website. PPC can be one of the most popular marketing techniques businesses use today. It’s easy, budget-friendly and has large margins for sales potential. But the thing about PPC is that it can quickly cost you a lot of money.
Yes, for the most part, it is budget-friendly, but only in a way that it allows you to set the amount you are willing to spend. It is not capable of giving you direct sales.
If they do it wrong, Client-based businesses are at risk of losing money from PPC marketing – or if they neglect to do it as part of their overall web design and marketing strategy.
To help you skip this phase of learning from a costly mistake, here are some solid ways to generate clients using PPC marketing.
Build a Brand Conscious Audience
Let’s start by focusing on your branding and PPC marketing on Facebook. The design is mostly taken care of for you – but you still need to brand the page in a manner consistent with your web design in order to build continuity and a community that identifies with your service.
Then comes the steep learning curve. Using PPC marketing on Facebook is very tricky. You’d think that putting up branded ads promises you clicks, likes and shares.
Unfortunately, this is not always the case. If people see that you don’t have enough of an audience who believe in you, this could also pull them back.
The best way to solve this sales hindrance is to build an audience, and you can’t focus on PPC marketing alone to achieve this. This advice would be quite useless if you do that.
You need to incorporate your design and branding into the PPC process. This not only creates a social trust but also imbeds brand consciousness on the prospective client or consumers.
There are plenty of PPC management tools and services used by both PPC management agencies and business that can help you to create the perfect campaign. But there are also a good number of easy-to-establish strategies that almost anyone can begin to implement.
One way to build an audience on Facebook is by creating a business page.
To begin, always build a page using that company’s name. If you are working alone, name that page with your name and the services you offer.
Once you have done the legwork (Web design, interactive page content like contact forms, blog, about and privacy page) it’s now time to start gathering a clientele. You might start with “false” followers (i.e. people you know personally).
Eventually, you’ll end up with a significant number of followers and your credibility will rise with that number. With enough of a following, search engines will also begin to value your online presence.
Once you have this at hand, the PPC clicks you receive will more likely end up leading to a new patient or client acquisition.
Offer Content in Your Ad
It’s understandable to be hungry for new patients or clients. Closing leads the goal of every small business. But more often than not, the old saying “slowly but surely” is the path of greatest success.
Every once in a while, offer relevant, informative content in your ads instead of just promoting your business. Articles and videos are some of the best ways to gain people’s attention and trust.
Once you have successfully acquired people’s trust, you can eventually squeeze in your sales pitch. Sometimes, you don’t even have to do anything. Once you get people to believe in your knowledge and skills, they’ll knock right on your door to do business.
Come up with a number of informative articles and videos that you can promote on interest-based platforms like Facebook. Creating content for your ads – say, on dental hygiene and perhaps significant advances in dental treatment can help expand your authority and your audience over the long haul – even if they don’t garner immediate conversions.
Video advertorials that have solid content – useful to your target audience – can also create a steady stream of new visitors and is a good long-term strategy.
If you want to learn more about how to Web Design and Ads can help your business contact us at 801-877-1802